AI conversation
The configured voice agent handles the structured first-touch call.
Pay-as-you-go AI calling
AI calling from 12p per connected minute, without monthly seat fees.
Top up when you need to run calls and start with £7 free credit. FoxEra Calls includes the AI agent, dialling, transcription, CRM logging and recording in the listed per-minute rate.
Pay for calling activity rather than seats
Per-seat subscriptions can be difficult for small teams, agencies and occasional campaigns. A company may need several users to view the CRM but only run outbound calls during a launch, follow-up period or lead-generation campaign. Paying a fixed amount every month can make testing unnecessarily expensive.
FoxEra Calls uses calling credit. The listed UK rate is £0.12 per connected minute, and a typical two-minute AI conversation costs about £0.24. New workspaces can begin with £7 free calling credit and no card, providing a controlled way to test the product on suitable leads before topping up.
Usage-based pricing still requires monitoring. Campaign length, answer rate and conversation duration affect total spend, so evaluate the cost alongside qualified outcomes and meetings rather than looking only at the headline minute rate.
What the calling rate includes
Dialling
Calling activity is included rather than presented as a separate user licence.
Transcription
The conversation can be turned into text for review and outcome capture.
CRM logging
Call activity and outcomes remain connected to the lead record.
Recording
Teams can review calls through the product's recording playback workflow.
Calling-credit top-ups
FoxEra Calls currently lists three UK top-up levels. A £50 payment provides £55 credit, a £100 payment provides £125 credit, and a £200 payment provides £270 credit. The corresponding bonus credits are 10%, 25% and 35%.
Credits are listed as not expiring, and tax may be added at checkout where applicable. Teams should choose a top-up based on a tested campaign forecast rather than buying more credit only to obtain a larger bonus.
For a fuller breakdown and evaluation checklist, read AI cold calling pricing in the UK or estimate different campaign sizes with the AI calling cost guide.
A simple way to test pay-as-you-go calling
- Choose a small, relevant lead segment with a clear reason for contact.
- Define the introduction, qualification questions and allowed outcomes.
- Use the free credit to test real conversation handling and CRM results.
- Review recordings, transcripts, opt-outs and follow-up accuracy.
- Calculate cost per qualified conversation and cost per attended meeting.
- Improve the campaign before increasing the list size or top-up amount.
More than a low-cost dialler
Calling is one part of the FoxEra workflow. A prospect may request information by email, prefer a WhatsApp message, need an SMS reminder or ask for a callback. FoxEra Calls combines calls, WhatsApp, SMS, email and CRM activity so the call outcome can lead to an appropriate follow-up.
This matters when comparing prices. A low per-minute rate is less useful if staff must manually copy outcomes into another CRM and send every follow-up from separate systems. Compare the complete operational cost: software, setup, staff administration, follow-up completion and meetings produced.
Explore the complete 5-in-1 sales outreach platform.
When usage-based pricing is a good fit
- Small sales teams that do not want a licence for every user.
- Agencies testing outbound campaigns for different clients.
- Founders running outreach in focused periods rather than continuously.
- Businesses validating an AI calling workflow before committing more budget.
- Teams that want calling spend to follow actual campaign activity.
Higher-volume organisations should still forecast expected minutes and assess support, operational controls and integration needs. The best pricing model is the one that produces reliable outcomes at a sustainable total cost.
Frequently asked questions
How much does FoxEra AI calling cost?
The listed UK rate is £0.12 per connected minute. A typical two-minute conversation costs approximately £0.24.
Is there a monthly per-user charge?
No monthly seat subscription is required for the pay-as-you-go calling offer. You top up calling credit when needed.
What is included?
The listed rate includes the AI agent, dialling, transcription, CRM logging and recording.
Can I test it free?
Yes. New workspaces can start with £7 free calling credit without a card.