100 connected calls
100 × 2 minutes = 200 connected minutes. At £0.12 per minute, calling usage is approximately £24.
AI calling cost guide
Calculate the real cost of an AI calling campaign.
Start with connected minutes, then include lead data, setup, follow-up and staff review. Worked examples below use FoxEra Calls' current UK rate of 12p per connected minute.
The basic AI calling formula
Connected calls × average connected duration × minute rate = calling usage cost.
At a rate of 12p per connected minute, a two-minute connected call costs approximately 24p. The number of records uploaded is not the same as the number of connected calls. Answer rate, voicemail handling, retries and conversation length all affect campaign behaviour and total usage.
Always confirm what a provider means by a billable minute. Some offers combine platform and usage fees, while others charge separately for telephony, transcription or voice services.
Worked examples at 12p per connected minute
500 connected calls
500 × 2 minutes = 1,000 connected minutes. At £0.12 per minute, calling usage is approximately £120.
1,000 connected calls
1,000 × 2 minutes = 2,000 connected minutes. At £0.12 per minute, calling usage is approximately £240.
These examples show calling usage only. They are not quotes or forecasts of campaign results. Actual duration and total operating cost will vary.
Six components of total campaign cost
1. Calling usage
Connected minutes, applicable phone charges and any voice or transcription costs not included in the headline rate.
2. Platform fees
Subscriptions, user seats, minimum commitments, numbers and feature tiers.
3. Lead data
List sourcing, verification, segmentation, cleaning and suppression processes.
4. Setup
Audience definition, script design, qualification logic, integrations and testing.
5. Follow-up
Email, WhatsApp, SMS, CRM administration, callbacks and meeting coordination.
6. Human review
Quality checks, exception handling, qualified discovery and sales handover.
What FoxEra's listed rate includes
FoxEra Calls currently lists UK AI calling from £0.12 per connected minute. The published offer states that the AI agent, dialling, transcription, CRM logging and recording are included. New workspaces can start with £7 free calling credit without a card.
Top-ups currently provide bonus credit: pay £50 for £55 credit, £100 for £125 credit or £200 for £270 credit. Tax may be added where applicable. Check the current product pricing before making a purchasing decision.
See the full pay-as-you-go calling breakdown.
Calculate cost per useful outcome
Minute cost helps forecast spend, but it does not show whether the campaign works. A better comparison includes qualified conversations, requested follow-ups completed, meetings booked, meeting attendance and opportunities created.
Total campaign cost ÷ attended qualified meetings = cost per attended qualified meeting.
Define “qualified” before launch and keep the definition stable. A low-cost campaign producing irrelevant meetings can consume more sales time than a smaller, better-targeted campaign.
Run a controlled cost test
- Choose one narrow audience and clear qualification goal.
- Estimate likely connected calls and average conversation duration.
- Include setup, data, review and follow-up time in the budget.
- Run a limited campaign and review real connected minutes.
- Check call quality, CRM outcomes and follow-up completion.
- Calculate cost per qualified conversation and attended meeting.
- Update the forecast using actual data before scaling.
Cost does not replace responsible operation
The cheapest minute is not valuable when the audience, data or message is unsuitable. Organisations remain responsible for campaign decisions, lawful process, identification, scripts, contact practices, opt-outs, suppression and applicable obligations.
Frequently asked questions
How is AI calling priced?
Providers may charge by connected minute, subscription, user, call, outcome or a combination of platform and usage fees.
How much does FoxEra cost per minute?
FoxEra currently lists UK AI calling from 12p per connected minute.
What would 100 two-minute connected calls cost?
That is 200 connected minutes, or approximately £24 at 12p per minute.
What else belongs in total cost?
Include lead data, setup, platform fees, integrations, quality review, follow-up, staff time and handover.