How to get removals work from estate agents, solicitors and letting agents.
Estate agents, conveyancing solicitors and relocation companies are asked to recommend a removals firm every week. Here is how to get on their list — and how an AI agent can phone every branch in your area to introduce your company.
Why estate agents are the best source of removals leads
Every completed property sale ends with someone moving house, and the first person the buyer asks for a recommendation is usually the estate agent who sold them the property. A single busy branch can generate several referrals a month, and most agents are happy to recommend a firm they trust — it makes their service look better.
The same is true of conveyancing solicitors, letting agents and relocation companies. They all sit at the point where someone needs to move, and they all get asked "do you know a good removals company?" regularly. If your name is not on their list, someone else's is.
How to approach estate agents and solicitors
The call is simple: introduce your company, say you cover their area, and ask whether they currently recommend a removals firm to clients. If they do, ask whether they are open to a second option. If they do not, offer to be the one they recommend.
What makes the call work is what you offer in return:
- Reliability — they are putting their reputation on the line. Emphasise that you are insured, professional and will not let their client down.
- Ease — make it easy for them to refer you. Offer to leave printed cards, or give them a phone number and email they can pass on.
- Feedback — tell them you will let them know how the move went, so they can follow up with their client.
You do not need to offer a commission. Most agents simply want a name they can trust when asked. The barrier is not the offer — it is reaching every branch in your area, which is where AI calling helps.
Using AI cold calling to reach every branch
A mid-sized town might have 30 to 50 estate agent branches, plus another 20 solicitors and 10 letting agents. Phoning them all yourself takes days. An AI calling agent can work through the list in hours.
You upload your list of branches to FoxEra Calls, write or approve a short script, and let the AI agent (Cass, Alex or Andrea) phone each one. The agent introduces your removals company, asks whether they currently refer clients to a firm, and logs the answer with a full transcript and recording.
You review the results and follow up the branches that said yes or asked you to send details. The AI handles the volume; you handle the conversations that matter.
Calls cost from 12p per connected minute with no subscription. New accounts start with £7 of free calling credit. See the pricing page for full details.
Building your list of referral sources
Start with the obvious: every estate agent branch, solicitors' firm and letting agent in your operating area. You can find these on Rightmove, Zoopla, the Law Society directory, and Google Maps.
Then add the less obvious sources:
- Relocation agents — companies that help employees move for work. They handle dozens of moves a year and prefer a single trusted firm.
- Corporate HR departments — large employers that relocate staff often have a preferred removals supplier.
- Self-storage companies — people who move in stages often need a removals firm alongside their storage unit.
Group your leads by type so you can tailor the AI agent's script. A call to a solicitor sounds different from a call to a letting agent. Read the list-building guide for more detail.
Following up and winning repeat referrals
The first call gets your name on their radar. The real value comes from the follow-up. After the AI agent has called every branch, go through the transcripts and identify the ones who were receptive. Call them back personally, drop off your cards, and ask to be added to their recommended list.
Set up a regular follow-up campaign — perhaps once a quarter — to stay in their mind. Staff change, lists get lost, and the agent who said yes six months ago may have left. A short call asking "are you still happy to recommend us?" keeps you on the list.
You can automate this with a follow-up sequence and review each round of call transcripts to spot new opportunities.
Managing campaigns from your AI assistant
If you use ChatGPT, Claude or another AI assistant, you can connect it to FoxEra Calls and manage your outreach without logging into the dashboard. Your assistant adds leads, previews the cost, runs the campaign once you approve, and shows you the results.
This is practical for removals firms where the owner is on a job all day. Set up the campaign from your phone, approve it, and check who said yes that evening. The developer guide shows how to connect in three steps. See also AI cold calling for B2B sales for broader strategies that apply to referral-based outreach.
Frequently asked questions
How much does it cost to call estate agents with AI?
Calls cost from 12p per connected minute with no subscription. New accounts get £7 of free calling credit. A campaign of 50 branches typically costs a few pounds.
Will estate agents mind being called by an AI?
The AI agent introduces your company politely and asks a simple question. If the branch is not interested, the agent notes that and moves on. You can listen to every recording and read every transcript before following up.
Can the AI agent handle objections?
The agent follows your script and answers basic questions about your services. For detailed objections or negotiations, the agent logs the conversation so you can follow up personally with the full context.
How do I get office removal contracts from businesses?
Add facilities managers, office managers and relocation agents to a separate lead folder. Write a script that mentions office moves, IT relocation and storage, then let the AI agent phone the list. Review the warm responses and follow up with a quote.