How fast can you start AI cold calling?
There is nothing to install, no contract to sign, and no onboarding call to wait for. Here are the actual steps between creating your account and your first AI-powered outbound call.
No installation, no waiting
FoxEra is a web-based platform. You create an account, upload your leads, and launch a campaign from your browser. There is no software to install, no hardware to set up, and no onboarding meeting to schedule. Your account is live the moment you sign up, and every new account starts with £7 of free calling credit.
If you already have a list of prospects ready, you can be running your first campaign within minutes of signing up. The only thing that takes time is writing a good calling script — and even that can be done quickly if you start with the defaults and refine after your first batch.
Step by step: sign-up to first call
Here is what actually happens between creating your account and hearing your first AI-powered call recording:
- Create your account — sign up at foxera.co.uk. You get £7 of free calling credit immediately.
- Add your leads — upload a spreadsheet or add contacts manually. Organise them into folders by type or region. Read the guide on how to build a UK cold calling list if you need help sourcing contacts.
- Choose your agent and approve the script — pick Cass, Alex or Andrea as your calling agent. Review the calling script and edit it to match your business. See our guide on writing an AI cold calling script.
- Preview the campaign — see exactly how many people will be called, the estimated time, and the cost before anything happens.
- Approve and launch — confirm the campaign. The AI agent starts phoning within your set calling hours.
- Review results — as calls complete, read transcripts, listen to recordings, and identify warm leads to follow up.
What if you use ChatGPT or Claude?
If you already work with an AI assistant — ChatGPT, Claude, Cursor, or anything that supports MCP — you can manage the entire process through your assistant without logging into the dashboard.
Connect your assistant to FoxEra in three steps: add a custom connector or remote MCP server, paste the connection URL, sign in and press Allow. Nothing to install. Once connected, your assistant can add leads, choose the agent, preview a campaign, and launch it after you approve — all from the same chat window you already use.
This is especially useful if you want to describe your target market to your assistant and have it build the campaign for you. See the developer guide for full setup instructions.
How long does each step take?
The honest answer depends on how ready your list is:
- Account creation — under two minutes.
- Adding leads — a CSV upload takes seconds. Building a list from scratch takes longer, but you can start small with 20-30 contacts and expand later.
- Writing the script — five to fifteen minutes if you know your pitch. You can always refine it after hearing how the first few calls go.
- Previewing and approving — under a minute. You see the numbers, confirm, and the campaign starts.
If you walk in with a list and a clear idea of what to say, you can be live in under twenty minutes. If you need to build the list and craft the script, set aside an hour for your first campaign — and much less for every campaign after that.
What you are not waiting for
Unlike traditional manual calling setups or outsourced telemarketing, there is no:
- Contract or minimum commitment — pay as you go, from 12p per connected minute.
- Onboarding call or training session.
- Software installation or IT setup.
- Waiting for a sales rep to approve your account.
- Minimum list size — you can test with a handful of leads.
The platform is self-service. You control the list, the script, the calling hours, and the budget. Every campaign needs your explicit approval before anyone is phoned.
After your first campaign
Once your first batch of calls completes, review the results. Read the call transcripts to see what prospects said, and identify the warm leads worth following up personally.
Use what you learn to refine your script, tighten your list, and run the next campaign. Many users find that the first campaign teaches them more about their market than weeks of emailing ever did. Set up a follow-up sequence for leads who asked to be called back, and keep the momentum going.
If you want to understand what a realistic first campaign should aim for, read what your first calling campaign should aim for.
Frequently asked questions
Can I really start AI cold calling today?
Yes. There is nothing to install, no contract to sign, and no onboarding to wait for. If you have a list of contacts ready, you can create an account and launch your first campaign within minutes.
How much does it cost to try?
Every new account receives £7 of free calling credit. Calls cost from 12p per connected minute with no subscription. You can test a small campaign at no cost before deciding whether to continue.
Do I need technical skills to set it up?
No. The platform is browser-based and self-service. Upload a spreadsheet, approve a script, and launch. If you use an AI assistant like ChatGPT or Claude, you can manage everything through conversation.
What is the minimum number of leads I need?
There is no minimum. You can start with a handful of contacts to test how the AI agent sounds, then scale up once you are happy with the results.
Can I change the script after my first campaign?
Yes. You can edit and approve a new script before every campaign. Many users refine their script after hearing the first few call recordings.