AI cold calling free trial UK: what your £7 credit buys you.
Every new FoxEra account starts with £7 of free calling credit. At from 12p per connected minute, that is enough to test a real campaign, read every transcript, and decide whether AI calling works for your business — before you spend a penny.
How the £7 free credit works
When you create a FoxEra account, £7 of calling credit is added automatically. There is no card required to sign up and no subscription. The credit sits in your account until you use it.
You spend it the same way paid credit works: from 12p per connected minute. You are only charged for calls where someone actually answers. Unanswered calls, voicemails and wrong numbers cost nothing. So your £7 stretches further than it looks on paper — most cold calling lists have an answer rate well below 100 per cent.
How many calls does £7 buy?
That depends on how long each conversation lasts. A short business-to-business cold call typically runs between 30 seconds and two minutes. At from 12p per connected minute:
- If average calls last one minute, £7 covers around 58 connected calls.
- If calls average 30 seconds, you could reach over 100 answered calls.
- If calls run longer — say two minutes each — you still get around 29 connected conversations.
Before you launch, FoxEra shows you a preview of the campaign: how many leads will be called, the estimated time, and the estimated cost. You approve the numbers before anyone is phoned, so there are no surprises.
What a sensible first test looks like
A good pilot campaign is small and focused. Pick 10 to 20 leads from one category — for example, local trades firms you want to sell a service to, or restaurants you want to supply. Keep the group tight so you can judge the results fairly.
Write or approve a calling script that introduces your business and asks one clear question: do they need what you offer? The AI agent (Cass, Alex or Andrea) will follow that script, answer basic questions, and log every response.
After the calls finish, read every transcript. You are looking for two things: did the agent explain your business clearly, and did any prospects show interest? A ten-lead test will not prove a conversion rate, but it will show you exactly how the product works and whether the conversations feel right.
Preview the cost before you commit
Before any campaign runs, FoxEra shows you a preview with the number of leads, the estimated calling time, and the estimated price. You see this in the dashboard and, if you use an AI assistant connected via the MCP server or API, your assistant shows the same preview and waits for your approval.
Nobody is phoned until you confirm. And if you want to stop mid-campaign, you can — leads not yet dialled stay in your list untouched and are not charged. See full pricing details for more.
What happens after the free credit runs out
When your £7 is spent, you top up with as much or as little as you like. There is no subscription, no monthly fee, and no minimum top-up. You pay from 12p per connected minute, same as with the free credit, and your balance stays until you use it.
If you decide AI calling is not for you, you simply stop. There is nothing to cancel, no contract to end, and no ongoing charge. Your transcripts and recordings stay in your account for reference.
For a breakdown of how costs scale, try the cost calculator or read how much AI calling costs.
Let your AI assistant run the trial for you
If you already use ChatGPT, Claude, Cursor or another AI assistant, you can connect it to FoxEra and run your trial entirely through conversation. Your assistant can add leads, choose the AI agent, preview the campaign cost, and launch it once you approve.
This is especially handy for a quick test: tell your assistant to add five leads, preview the cost, and run the campaign. A few minutes later you have transcripts to read and a clear picture of how the product works — without navigating a dashboard at all.
See the developer guide for connection instructions, or read about AI cold calling for B2B sales for ideas on who to call first.
Frequently asked questions
Do I need a card to get the free £7 credit?
No. The £7 is added to your account when you sign up. No card, no subscription, no commitment.
How far does £7 go on AI cold calls?
At from 12p per connected minute, £7 covers roughly 29 to 58 connected calls depending on how long each conversation lasts. Unanswered calls cost nothing.
Can I see the cost before the campaign runs?
Yes. FoxEra previews the estimated headcount, time and price before you approve. Nobody is phoned until you confirm the numbers.
What happens when the credit runs out?
You top up with whatever amount you like. There is no subscription and no minimum. If you stop, there is nothing to cancel — your balance simply stays until you use it.
Can I use the free credit through my AI assistant?
Yes. Connect ChatGPT, Claude, Cursor or any AI assistant via the MCP server or API and manage the campaign entirely through conversation. The credit is the same.