Try AI cold calling on 10 leads before committing.
The best way to test AI cold calling is on a small, focused batch. Pick 10 strong leads, approve the script, preview the exact cost, and run the campaign on your £7 free credit. Then read every transcript and decide whether to scale up.
Why 10 leads is the right starting point
Ten leads is small enough to read every transcript carefully and large enough to show you how the product actually works. You will hear how the AI agent introduces your business, how prospects respond, and whether the script lands the way you intended.
A small batch also costs very little. At from 12p per connected minute, 10 calls where half are answered and each lasts a minute costs well under a pound. Your £7 free credit covers it comfortably, with plenty left over for a second round if you want to adjust the script and try again.
What 10 calls will not prove is a conversion rate. You need a larger sample — 50 to 100 connected calls — before the numbers mean anything statistically. The purpose of a 10-lead pilot is to test the mechanics and the messaging, not to measure results.
Step 1: Pick your 10 best leads
Choose leads that represent the kind of business you actually want to reach. If you sell to trades firms, pick 10 local trades businesses. If you sell to restaurants, bars, hotels and venues, pick 10 from your target area. Do not mix wildly different types in one small test — you want to judge how the script works for one audience.
Quality matters more than quantity here. Pick leads you already know are real businesses with working phone numbers. A pilot that reaches five wrong numbers and three voicemails tells you nothing useful about the script.
For help sourcing good leads, read the guide on how to build a UK cold calling list.
Step 2: Write or approve the calling script
The AI agent (Cass, Alex or Andrea) follows a script you write or approve before any calls go out. For a 10-lead test, keep the script simple:
- Introduce your business in one sentence.
- Explain why you are calling — what you offer and why it might be relevant to them.
- Ask one clear question: do they need this service, are they open to hearing more, or would they like you to send information?
You can adjust the script between campaigns, so treat this first version as a draft you are testing, not a finished piece. Read more about writing an effective opening in the cold calling script guide.
Step 3: Preview the cost and approve
Before the campaign runs, FoxEra shows you exactly how many leads will be called, the estimated calling time, and the estimated price. You see this in the dashboard or, if you use an AI assistant connected via the MCP server or API, your assistant shows the same preview and waits for your approval.
Nobody is phoned until you confirm the numbers. For 10 leads at from 12p per connected minute, the preview will show a cost well within your £7 free credit. Approve it and the campaign starts.
Step 4: Read every transcript
Once the calls finish, go through every transcript. This is where the real learning happens. You are looking for:
- Did the agent explain your business clearly? If the wording felt off, adjust the script.
- How did prospects respond? Were they interested, dismissive, or confused? That tells you whether the pitch is right for this audience.
- Did anyone ask for a callback or more information? Those are your warm leads — follow them up personally.
You can also listen to the recordings where tone matters. Every call is logged with the outcome, the transcript, and the recording. See how to read a cold call transcript for a walkthrough.
Step 5: Decide whether to scale up
After reading 10 transcripts you will know three things: whether the AI agent sounds right for your business, whether the script needs work, and whether the leads you chose are the right type to call.
If the calls sounded good, run a larger campaign — 50 or 100 leads — and start measuring answer rates and interest levels. If the script needs adjusting, rewrite it and run another small batch. If the leads were poor, invest time in a better list before scaling up.
There is no subscription, no lock-in, and no minimum commitment. Top up when you want to run more calls, or stop entirely. Your transcripts and recordings stay in your account either way. For more on structuring a first campaign, read what your first campaign should aim for.
Run the pilot through your AI assistant
If you use ChatGPT, Claude, Cursor or another AI assistant, you can run the entire pilot through conversation. Connect your assistant via the MCP server or REST API, then ask it to:
- Add your 10 leads to a folder.
- Set or review the calling script.
- Preview the campaign cost.
- Launch the campaign after you approve.
- Pull the transcripts and outcomes when it finishes.
Your assistant handles the dashboard work; you make the decisions. Nothing happens without your explicit approval, and every action is logged. This is the fastest way to go from "I want to try AI calling" to reading real transcripts in under an hour.
For more ideas on who to call, see AI cold calling for B2B sales or browse the resources page.
Frequently asked questions
How much does a 10-lead test campaign cost?
At from 12p per connected minute, a 10-lead test where half answer and each call lasts a minute costs well under a pound. Your £7 free credit covers it with plenty to spare.
Will 10 calls prove whether AI cold calling works?
Ten calls prove the mechanics and the messaging, not a conversion rate. You need 50 to 100 connected calls for statistically meaningful results. The pilot shows you how the product works and whether the script sounds right.
Can I adjust the script between test runs?
Yes. Edit or rewrite the calling script between campaigns as many times as you like. Treat early runs as drafts you are testing.
Do I need to install anything to run a pilot?
No. Sign up at foxera.co.uk, upload your leads, write a script, and approve the campaign. If you connect an AI assistant via the MCP server, you do not even need to use the dashboard.
What if I want to stop the campaign after five calls?
You can cancel at any time. Leads not yet dialled stay in your list untouched and are not charged. You only pay for minutes that actually connected.