AI agent that does my sales: what it actually covers today.
An honest map of the tasks an AI assistant plus FoxEra Calls can handle right now — research, list building, outbound calling, follow-up and reporting — and the parts that still need you.
What people mean when they search for an AI sales agent
Most small business owners asking this question want to stop spending half their day chasing leads. They want something that can find prospects, contact them, log the results and hand back a shortlist of people worth talking to. The good news is that a lot of that workflow is now possible. The catch is that no single product does all of it automatically, and anything claiming otherwise is overpromising.
What works today is a combination: an AI assistant (ChatGPT, Claude, Cursor or similar) handling the research and planning, connected to a calling platform like FoxEra Calls that handles the actual phone calls. Together, they cover more of the sales pipeline than most founders expect — but with clear limits.
The tasks an AI can handle right now
Here is what a connected AI assistant and FoxEra Calls can do today:
- Research — your assistant can search for companies in your target market, find contact details and build a prospect list.
- List building — it can add those leads to your FoxEra account, organised into folders by industry, location or priority.
- Outbound calling — FoxEra's AI agents (Cass, Alex or Andrea) phone each lead, introduce your business, ask qualifying questions and log every conversation with a full transcript and recording.
- Reporting — your assistant can pull campaign results, read transcripts, summarise outcomes and tell you which leads responded positively.
- Follow-up planning — it can identify who asked to be called back and when, and help you build a follow-up sequence.
Calls cost from 12p per connected minute, with no subscription. New accounts start with £7 of free calling credit. Connect your assistant at the developer guide.
What an AI sales agent does not do
Being honest about limits saves you time and money:
- It does not close deals. The AI agent introduces your business, qualifies interest and logs responses. You handle the actual conversation that turns interest into a contract.
- It does not send proposals or quotes. Pricing is your decision, not something an AI should improvise on a cold call.
- It does not call without your approval. Every campaign needs a confirmed headcount and a separate approval before anyone is phoned. Your assistant shows you the number and asks for your yes.
- It does not replace relationship building. The warm leads still need your personal follow-up. The AI handles volume; you handle trust.
This is not a weakness — it is a safety feature. Read more about what you give up with AI cold calling and what you keep.
How to connect your AI assistant to FoxEra Calls
If you already use ChatGPT, Claude, Cursor or another AI assistant, connecting it takes three steps:
- Open your assistant's connector or MCP settings and add a new remote server.
- Paste the URL: https://app.foxera.co.uk/mcp
- Sign in to your FoxEra account and press Allow.
Once connected, your assistant can manage leads, preview campaigns, run calls after your approval, and pull results — all from the same chat window you already use. Nothing to install. The connection uses standard remote MCP with OAuth, so it works with any assistant that supports remote MCP servers. For code-based integrations, there is also a REST API with an OpenAPI 3.1 spec.
A realistic daily workflow
Here is what delegating sales outreach to an AI actually looks like for a small UK business:
- Morning — tell your assistant which types of business to target today. It researches prospects, adds them to your FoxEra account and previews a campaign with the headcount and estimated cost.
- Approve — check the preview, confirm the number of leads and approve. The AI agent starts calling.
- Afternoon — ask your assistant for a summary. It reads the transcripts, flags the warm responses and lists who asked for a callback or a quote.
- Follow up — you call back the interested prospects personally, armed with the full context of what was discussed.
This workflow works well for founders and solo operators who are on site or in meetings all day. The AI handles the prospecting volume while you focus on the conversations that matter.
Costs and what to expect from a first campaign
FoxEra Calls charges from 12p per connected minute with no subscription and no monthly fee. New accounts get £7 of free calling credit, which is enough to test a short campaign of around 30 to 50 leads.
A first campaign is not about closing sales — it is about learning which types of prospect respond and which script works best. Read the guide on what your first campaign should aim for.
The AI assistant connection is free to use. You pay only for the minutes where someone actually answers the phone. Compare that to a manual calling setup where you are also paying for your own time on every unanswered dial.
Frequently asked questions
Can an AI agent actually sell my service?
It can introduce your business, qualify interest and log every response. The closing — building trust, sending a proposal, agreeing terms — is still your job. The AI handles the volume of outreach so you spend your time on conversations that matter.
How much does it cost to let an AI do my sales calls?
Calls cost from 12p per connected minute with no subscription. New accounts get £7 of free calling credit. You only pay for the minutes where someone answers.
Do I need technical skills to set this up?
No. If you can use ChatGPT or Claude, you can connect to FoxEra Calls in three steps — paste a URL, sign in and press Allow. The developer guide walks you through it.
Will the AI call people without my permission?
No. Every campaign needs a confirmed headcount and a separate approval before anyone is phoned. Your assistant shows you the preview and waits for your yes.